This company is the biggest producer of paint and covers in Central America. The paint is produced in Guatemala and each Central American Country has its own distribution and sales center. In Nicaragua they provide to about 1000 hardware shop, to supermarkets and some specialty stores.
They represent 3 mayor paint brands. Two for the consumer market and one for the industrial market. Each brand has it's own salesteam of about 20 sales members. Each salesrep has it's own district, and per two sales reps there is a back office assistent. Each brand also has a telemarketeer and of course a sales manager.
This company has the mission to protect, maintain and decorate installations, equipment and industrial machineryby disrtibuting and selling high quality paint and complementary products, by using integrated and specialised sales teams that are focussed on the needs of our clients.
It's important to be aware of the fact that way of doing sales in Nicaragua is still old fashioned for European standards with lot's of direct contact.
The spoken language on teh workfloor is Spanish, the sales managers also speak English.
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